Plan Ahead: Fallbrook’s Avocado Festival is Here Again!

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This avocado celebration features some pretty unconventional ways to eat the fruit: avocado fudge, avocado gelato, avocado tamales, avocado cookies and even avocado latte.

There are also plenty of avocado-themed activities, like the Avo 500, a contest that invites kids to make a car out of an avocado and race it against fellow competitors.

And if you don’t like avocados, there will be carnival rides for kids, local dance groups on a community stage, a beer garden, locally handmade items for sale and more.

Details: Fallbrook Avocado Festival. 9 a.m. to 5 p.m. Sunday. Along Main Street, downtown Fallbrook. Free. (760) 728-5845 or details.

8th Annual Avocado Festival in Hawaii

Avocado-ingredientsThis year’s Hawaiian Avocado Festival will be held on Saturday, April 5, 2014 at the Sheraton Resort & Spa from 10 AM – 5 PM. It will feature an avocado cooking contest and plenty of vendors.

Read More About It Here: http://hawaiianwellness.com/8th-annual-avocado-festival/

California Avocado Festival Helping Central Coast Growers

*Article from Liberty Zabala
img_3270CENTRAL COAST, Calif. — Central Coast News believes to build a better community, you must invest in it.

That’s why we created the ”One Million Dollar Community Investment”.

For 27 years, the Avocado Festival draws thousands of people to celebrate its fresh fruit.

The festival helps dozens of growers right here on the Central Coast.

Central Coast growers travel all the way to Carpenteria just to be able to show off their fruit and raise money for a good cause.

“The California Avocado Festival is pretty much just a showcase of the avocado,” says California Avocado Festival Board Director Anthony Staal. “One year, we got it together to form a festival as a way of raising funds for non-profits for our non-profits to make some money and to enjoy ourselves at the same time.”

The festival alone has raised well over a million dollars for non-profits and provides a venue for local growers to make a living.

“Like a giant farmer’s market…unlike our local farmer’s market that have two or three thousand people that come by your stand, down there, there’s 80 to 100 thousand people that will come by your stand in a three day period so we’ve benefited from selling fresh fruit fresh avocados,” says San Luis Obispo Avocado Grower David Righetti.

Righetti Farm grows up to 200 acres of avocado trees which can produce anywhere from 500,000 to 2 million pounds of avocados every year.

“There’s the opportunity to display and promote our product and the more good information we can get out to the public about how good avocados are that will drive sales,” says Righetti.

Righetti says four families on his ranch are able to support themselves just by selling these avocados.

“Makes me feel really good about growing it and makes me feel real good about eating it,” says Righetti.

The Avocado Festival is accepting vendor applications this coming January. To learn how to get involved visit http://avofest.com

National Spicy Guacamole Day

Spicy GuacHot hot hot!!!

If you like a bit of a kick to your dishes, then today is for you! It’s November 14th which means it’s the National Spicy Guacamole Day. We looked all over the web for delicious spicy guacamole recipes worth trying and the following took the cake. We especially liked the additions of the serrano chili and cayenne pepper, one of our favorite spices. We made a huge batch and the robust flavors did not disappoint!

Celebrate National Guacamole Day by whipping up your ow bowl full of this mouth-watering goodness. Be careful not to overdo the spiciness for your taste buds. Take the seeds out of the serrano chili if necessary or simply add less. Also, add in the pepper and onion slowly, to taste. You do not have to add in the full amounts recommended by the recipe. Enjoy the fiery fiesta in your mouth!

Spicy Guacamole Recipe

Ingredients:
6 ripe Hass avocados (about 2 pounds)
Juice from 2-3 limes
1 large tomato, seeds and pulp removed, diced
1 serrano chili, minced
1/2 a red onion, minced
3/4 cup chopped cilantro
1 1/2 tsp kosher salt
Freshly ground black pepper tt
1/2 tsp cumin
1/4 tsp cayenne pepper
1/4 tsp paprika

Directions:

Cut the avocados in half, remove the pits, and place in a bowl. Squeeze the juice of two limes over the avocados and mix well. This will keep them form turning brown. Use your knife to cut up the avocados, but leave them in fairly large chunks. They’ll continue to break up as you mix in the rest of the ingredients.

Add the rest of the ingredients. Remember to be mindful of the fresh ingredients, they can be potent at times! Carefully mix everything together, trying not to turn the avocados into complete mush.

Taste and add more lime juice, cayenne pepper, serrano chili, onion, and cilantro if necessary.

*Recipe adapted from KithcenetteBlog.com

 

2013 Avocado Dates and Festivals!!!

Here’s What We’ve Found Out So Far for 2013:

National Avocado Month
Feb 1-28
http://www.glucocardyouchoose.com/kitchen/february-is-national-avocado-month/#.URqbiY4ZfBI

27th Annual Fallbrook Avocado Festival
April 21
Sun 9am-5pm
http://www.fallbrookchamberofcommerce.org/events-v2/avocado-festival.html

Avocado Festival at Angel City Brewery
August 24
http://www.ladowntownnews.com/calendar/events/avocado-festival-at-angel-city-brewery/event_71be48ec-0042-11e3-be2d-10604ba0ccf0.html

New Zealand and Australian Avocado Growers’ Conference
Sep 9-12
http://www.avocadoconference.co.nz/

7th Annual Morro Bay Avocado and Margarita Festival
Sept 14-15
Sat 11am-7pm, Sun 11am-4pm
714 Embarcadero, Morro Bay, CA
http://www.avomargfest.com/

National Guacamole Day
Sep 16
http://www.avocadocentral.com/avocado-party-tips-decor/national-guacamole-day-recipes-entertaining

27th Annual California Avocado Festival (Avofest)
Oct 4-6
Fri 11am-10pm, Sat 10am-10pm, Sun 10am-6pm
800 Linden Avenue, Carpinteria, CA
http://avofest.com/

National Spicy Guacamole Day
Nov 14
http://www.avocadocentral.com/avocado-party-tips-decor/national-guacamole-day-recipes-entertaining

California Avocado Commission focuses on 4th July

calavAmerica’s 4th of July festivities are perfectly timed for the California Avocado Commission (CAC) to promote avocado consumption at the heart of the California avocado season. In 2013 CAC will build on the success of last year’s integrated marketing program designed to put California avocados on picnic tables, at barbecues and everywhere consumers are gathered for 4th of July celebrations. The program includes television advertising in California, general market radio, print and online advertising, public relations outreach, in-store retail support, new recipes, online and social media activities.

“Last year we set a goal for the 4th of July to become one of the top avocado consumption events of the year. We were blown away when the 4th of July consumption in 2012 skyrocketed to the top avocado consumption occasion. We thought it might take some time to get there,” said Jan DeLyser, vice president of marketing for CAC “but with growing consumer demand and availability of consistent quality fruit in season we have a winning combination. This year the industry is forecasting a whopping 96.4 million pounds of avocados for 4th of July consumption.”…

Read the rest of the article HERE

Cinco de Mayo – May 5th, 2013

Cinco_Bnr_0-1About 14 million pounds of avocados are consumed each year on May 5th during Cinco de Mayo festivities.

Cinco de Mayo (Spanish for “fifth of May”) is a celebration held on May 5. It is celebrated in the United States and regionally in Mexico, primarily in the state of Puebla,where the holiday is called El Día de la Batalla de Puebla (English: The Day of the Battle of Puebla).It originated with Mexican-American communities in the American West as a way to commemorate the cause of freedom and democracy during the first years of the American Civil War, and today the date is observed in the United States as a celebration of Mexican heritage and pride.

Read more about Cinco de Mayo

Fallbrook Avocado Festival – April 21st, 2013

Benefits of the Avocado Festival
The Annual Avocado Festival benefits the community of Fallbrook in many more ways than people realize. It celebrates our agricultural heritage while providing an opportunity for entertainment and camaraderie; it brings large numbers of visitors to our town who will one day return to shop, to sight-see, and spend some time here; it provides significant economic benefits to our local businesses and community groups; and it generates enormous exposure of our community, both locally and regionally, through the broad advertising and promotional activities that accompany the Festival.

The Festival’s celebration of Fallbrook’s heritage as an agricultural community is most visible at the Fallbrook Historical Museum and the Gem & Mineral Museum. But we also see our identity on display at the Del Rey Avocado Packing House tour, the Fallbrook Airport exhibits, and the extensive Avocado Groves visible to all festival goers as they drive through our rural community. The central role that the avocado plays in our lives is evident in the Festival’s Farmers Market, Agricultural Area, Avocado Culinary Demonstrations, Guacamole Contest, Avocado Ice Cream, Holy Guaca-Moly, the Art of the Avocado Contest, the Avo 500 Children’s Car Race, and the Best Decorated Avocado Contest.   A wide variety of agricultural displays are also found all along the Festival streets. What a fun-filled way to celebrate our heritage and be entertained at the same time!

California Avocado Week at Downtown Disney, July 1-7 2012


California Avocado Week is running now through July 7th.  During avocado week, you will be treated to daily cooking demonstrations, a daily guacamole making contest with prizes, samples and giveaways.  Events start at 5:00 PM near ESPN Zone.  Most of the Downtown Disney restaurants will also be featuring special avocado-themed dishes.  is To read the full the press release CLICK HERE

Fest celebrates the avocado: Organizers get up early in the morning to put together Fallbrook’s annual festival


Avocados, a Jack Russell named Snickers and Fallbrook’s Chamber of Commerce share one thing in common: Kathie Richards.

She coordinates the annual Fallbrook Avocado Festival, and every year for the past four years, she has left her home in Murrieta — and her dog, Snickers — in the wee hours of the morning to be in Fallbrook by 3 a.m. on the day of the event.

“Between 3 and 9, it’s insane, but once the festival begins (at 9 a.m.), it really calms down,” said Richards, who’s a staff member of the Fallbrook Chamber of Commerce, which puts on the event.

With the support of volunteers, including 80 sheriff’s deputies, her mornings have gradually been “less hectic,” Richards said.

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