The Annual Avocado Festival benefits the community of Fallbrook in many more ways than people realize. It celebrates our agricultural heritage while providing an opportunity for entertainment and camaraderie; it brings large numbers of visitors to our town who will one day return to shop, to sight-see, and spend some time here; it provides significant economic benefits to our local businesses and community groups; and it generates enormous exposure of our community, both locally and regionally, through the broad advertising and promotional activities that accompany the Festival.
The Festival’s celebration of Fallbrook’s heritage as an agricultural community is most visible at the Fallbrook Historical Museum and the Gem & Mineral Museum. But we also see our identity on display at the Del Rey Avocado Packing House tour, the Fallbrook Airport exhibits, and the extensive Avocado Groves visible to all festival goers as they drive through our rural community. The central role that the avocado plays in our lives is evident in the Festival’s Farmers Market, Agricultural Area, Avocado Culinary Demonstrations, Guacamole Contest, Avocado Ice Cream, Holy Guaca-Moly, the Art of the Avocado Contest, the Avo 500 Children’s Car Race, and the Best Decorated Avocado Contest. A wide variety of agricultural displays are also found all along the Festival streets. What a fun-filled way to celebrate our heritage and be entertained at the same time!